Monthly preventive-care plans that small vet clinics sell under their own name
TL;DR Boosterly is software that lets an independent vet clinic sell a monthly plan covering vaccines, deworming, tick control and check-ups for a fixed fee. The clinic pays a per-member fee, and owners get reminders and costs spread over the year. It works because clinics want steady revenue and pets keep missing boosters.
Preventive care in Indian pet practice is mostly reactive. Owners turn up when the dog is sick, and reminders depend on a receptionist's notebook.
Rabies shows what's at stake. WHO says dogs cause up to 99% of human rabies cases and that vaccinating dogs is the cheapest way to prevent them[1]. India still loses an estimated 5,726 people a year to rabies[2].
I couldn't find an Indian figure for how many owned dogs are on schedule for boosters, which tells you nobody is tracking it. And every forgotten vaccine or deworming visit is money an independent clinic doesn't make.
What it does, in regulatory terms: billing, reminders and scheduling software for vet clinics. All veterinary care is decided and delivered by the clinic's registered vets. Recurring card charges follow RBI's e-mandate rules[3].
The clinic picks what goes into each plan, guided by the WSAVA vaccination guidelines[4]. A typical plan holds core vaccines, deworming every quarter, tick and flea control, two exams a year and a discount on anything extra. Boosterly sets up the plan, takes the monthly payment, sends chat reminders before every due date and shows the clinic who's overdue.
The seed pitched AI that predicts illness. I reframed it, because I found no evidence that consumer pet AI prevents disease, while missed vaccines and parasite control are a known gap you can actually fix. The plan is the product and the reminders do the preventing.
The clinic pays Boosterly, my rough estimate being ₹150–300 per active member a month or a share of plan revenue. Owners pay the clinic. The UK shows the model - one large vet chain charges £19.99 a month (about ₹2,560) for a small dog's care plan with vaccines, parasite cover and two consults[5]. An Indian plan has to sit far lower, at an estimated ₹500–900 a month.
Organised clinic brands are popping up in Indian cities, like one chain with five clinics in three cities[6] and a pet e-commerce platform's own Bengaluru clinic[7], and that raises the bar for independent clinics. UPI and card mandates make small monthly charges routine, and owners are already used to subscriptions for food and streaming.
There is no public figure for vet-services spend in India. One market research firm puts the wider pet care market at US$884M in 2025 (about ₹8,550 Cr) with 39.2 million pets, but that leaves out standalone vet fees[8].
So the honest signal is bottom-up. A clinic with 300 plan members at ₹700 a month earns about ₹25 L a year in predictable revenue.
A large UK vet chain runs a monthly care plan across participating practices[5], and the US has similar clinic plans. In India, clinic chains list preventive care but show no membership plan on their site[6]. I found no Indian software that packages plans for independent clinics. The gap is a white-label tool for the one-vet or two-vet practice.
| Difficulty | Moderate (38/100) |
| Starting capital | ₹45–85 L |
| Time to launch | 6–9 months |
The software is ordinary. The hard part is selling to busy vets who distrust anything that smells like insurance, and helping them price plans so they don't lose money on heavy users. Collections matter too - failed mandates and cancellations have to be chased without upsetting owners.
Boosterly itself needs no veterinary licence, because the clinic's vets do all the care.
Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.
Don't let AI suggest vaccines, doses or treatment. Those calls belong to the clinic's vets, and the software only handles billing and reminders.
Want to work out the AI layer for Boosterly? Talk to Yash →
Here's what can go south -
I think it's a sound B2B idea for a founder who can sell to small medical practices and doesn't mind payments plumbing. If you're after an AI story then this will bore you. First prove one thing - five clinics each sign 50 paying members within 90 days.
Plan for roughly ₹45–85 L, mostly for the product, payments set-up and the sales team signing clinics.
It can be if clinics see more repeat visits than the discount costs them. Prove that with real clinic fees before you scale.
Yes, such plans already exist abroad. Check local payment mandate rules and data law before you sell.
The free Boosterly validation kit has the line-by-line capital breakdown, the effort scoring, the payments and data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for vets and owners, and 5 assumptions to test. Download the kit →
Thinking about building Boosterly or something close to it? The make-or-break work is getting busy vets to sell plans at the counter and pricing those plans so clinics profit. If you need a hand, you know where to find me. Talk to Yash →
For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.