Buyproof

Independent security tier ratings of cameras and IoT gear for bulk buyers

Enterprises IoT SMEs

TL;DR Buyproof buys popular cameras, video recorders, smart locks and other connected devices off the shelf, tests their security in its own lab and gives each model a tier from one to three. Companies, system integrators and facility managers who buy in bulk pay a subscription to see the ratings and the evidence before they place an order.

The problem

If you buy connected devices in India then you have almost no public security information to compare models on. NCCS, the telecom security centre, released security requirements for smart cameras, vehicle trackers and other IoT devices on 21 April 2025, but none of them has an enforcement date yet[1]. Only NCCS-designated labs may test against these requirements, and none of the nine designated labs lists IoT devices in its scope today[2].

Meanwhile the risk lands on the buyer. CERT-In's 2022 directions make attacks on IoT devices an incident the company must report within six hours[3]. A facility manager picking between three camera brands can compare price and resolution, but not whether a model ships with a shared default password or ever gets an update.

The idea

What it does, in regulatory terms: an independent private rating, not a certification. Buyproof does not issue any government certificate. Its tiers are its own published opinion, backed by test evidence.

The seed proposed a platform that certifies devices in tiers. A private company can't grant a legal certification in India, and if makers paid for their own rating then the tiers would be worthless. So we flipped who pays. Buyproof buys devices at retail, runs a fixed set of automated and manual checks drawn from the NCCS smart camera requirement and the UK's consumer device rules[1][4] and publishes a tier. Tier one fails basics such as default passwords. Tier two meets the basics. Tier three also offers signed updates, a vulnerability-reporting route and a stated support period. Subscribers see the tier, the failed checks and a retest date. Makers can ask for a retest after a fix but they can't pay for the result.

Who pays

The payer is the procurement or IT head at a company, hospital, school group or housing management firm that buys cameras and smart devices in bulk, plus the system integrators who install them. Today they go on brand reputation and the integrator's word. No public price exists for a comparable Indian service, so the number to test is our guess of ₹1–4 lakh a year per subscriber.

Why now

The April 2025 IoT requirements give Buyproof a public, Indian checklist to test against[1]. The UK has required unique passwords and a published support period since 29 April 2024[4], and the EU's Cyber Resilience Act brings reporting duties from 11 September 2026[5]. Makers who export already know these questions are coming.

Market signal

No public figure exists for Indian spending on IoT security ratings, and we didn't find one for bulk camera buying either. The narrow signal is the gap in testing capacity - four IoT requirements released, no enforcement date and no designated lab scoped for them[1][2]. An adjacent signal is that IoT attacks are already reportable incidents[3].

Who's already doing this

The designated labs, including global testing firms' Indian arms, test routers and Wi-Fi gear for makers who pay them[2]. In the UK and EU, consumer groups have published security tests of smart devices, which shows the rating model can work. We couldn't confirm an Indian equivalent. The gap is an independent, buyer-funded rating built for Indian bulk procurement.

How hard is it?

Difficulty Moderate (41/100)
Starting capital ₹60 L–1.1 Cr
Time to launch 6–9 months

Testing devices is well understood. The hard bits are keeping enough models rated to matter, retesting after firmware updates and defending a low tier when a brand's lawyer calls. Selling is slow too, because most buyers have never been asked to weigh security against price and they won't thank you for the extra homework.

Licences and approvals

No licence is needed to publish an independent rating. What you can't do is call it a certification.

  • Company or LLP registration with the MCA before you sell your first subscription.
  • NCCS requirements are your test reference, not your permit. Formal testing against them stays with NCCS-designated labs[1][2].
  • UK PSTI rules give a public baseline for passwords, vulnerability reporting and support periods[4].
  • CERT-In directions apply to your own systems from launch, with six-hour incident reporting and 180-day log retention[3]. Disclose serious flaws you find responsibly.
  • Defamation exposure is the real legal risk. Keep test records behind every tier. Get a lawyer's view before publishing [Requires validation].

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Test log review. A model reads raw scan and traffic captures from each device and drafts the list of failed checks, so a tester confirms findings instead of writing them up from scratch.
  • Firmware update watch. It tracks maker support pages and flags when a rated model gets new firmware, which tells you what needs a retest.
  • Buyer questions. Subscribers can ask which rated cameras fit a budget and a tier, and get an answer drawn only from your published results.
  • Report drafting. It turns test evidence into a plain summary for procurement heads, checked by a tester before it goes out.

Don't let AI assign a tier. Every rating must rest on a documented, repeatable test that a person ran and can defend if a brand pushes back.

Want to work out the AI layer for Buyproof? Talk to Yash →

Biggest risks

Here's what can go south -

  • Legal pushback. Brands rated poorly may threaten defamation claims, so every tier must rest on documented, repeatable tests.
  • Coverage. Buyers won't subscribe if the models they're considering are missing.
  • Mandate overtakes you. If NCCS enforces the IoT requirements then buyers may treat the government test as enough.

Our take

This suits a founder with security-testing skills and the stomach to publish unpopular results. If you want device makers as friendly customers then look elsewhere, honestly. Prove one thing first - that ten bulk buyers will pay for ratings on the 30 camera and recorder models they actually choose between.

Questions founders ask

Plan for roughly ₹60 L–1.1 Cr over 6–9 months, covering a test lab, devices bought at retail and security testers.

Do I need a licence to rate IoT devices in India?

No licence is needed to publish an independent rating, as long as you never present it as a government certification. Formal testing stays with NCCS-designated labs.

Can I start a device security rating service in another country?

Yes. The UK's product security rules and the EU Cyber Resilience Act give public checklists to test against, though you'd need to check local defamation law before publishing low tiers.

Download the kit

The free Buyproof validation kit has the line-by-line capital breakdown, the effort scoring, the rules checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for procurement heads and integrators, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Buyproof or something close to it? The make-or-break work is rating enough models, fairly enough, that buyers pay and brands can't fault the method. I'd love to poke holes in your test plan with you. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. NCCS, Department of Telecommunications, "ITSARs" list, accessed 2026-10-21. https://www.nccs.gov.in/home/itsars
  2. NCCS, "Designated TSTLs", accessed 2026-10-21. https://www.nccs.gov.in/home/labs
  3. CERT-In, "Directions under sub-section (6) of section 70B of the IT Act", 2022-04-28. https://www.cert-in.org.in/PDF/CERT-In_Directions_70B_28.04.2022.pdf
  4. GOV.UK, "The UK Product Security and Telecommunications Infrastructure (PSTI) product security regime", accessed 2026-10-21. https://www.gov.uk/government/publications/the-uk-product-security-and-telecommunications-infrastructure-product-security-regime
  5. European Commission, "Cyber Resilience Act", accessed 2026-10-21. https://digital-strategy.ec.europa.eu/en/policies/cyber-resilience-act

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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