Fairgauge

Ward amenity-gap scores showing CSR teams and councils where services fall short

Government

TL;DR Fairgauge scores every ward in an Indian city on access to water, toilets, schools, clinics, parks and buses, measured per resident. CSR foundations pay to pick project sites they can defend, and city councils use the same scores to argue for budgets. It swaps guesswork for a public method anyone can repeat.

The problem

Services inside one Indian city can change sharply from street to street. In a Mumbai slum study of 593 households, families in non-notified pockets had worse water connections and used fewer litres a day than neighbours a few lanes away, even after accounting for income and religion[1]. Across Delhi, built-up density ranges from about 2,884 to 136,385 people per square km between areas[2], so one clinic or toilet block serves very different numbers.

National report cards stop at the city. Janaagraha's survey grades state laws and city systems[3], and the ministry's liveability rankings score cities, not wards. That leaves funders and councillors choosing sites by contacts and visibility.

The idea

Fairgauge builds a ward scorecard for one city at a time. For each ward it measures how many residents live within walking distance of a working water point, a public toilet, a government school, a primary health centre, a park and a bus stop, and then compares that with the city median. It draws on municipal asset lists, open maps, census estimates and short field checks to confirm the facilities actually work.

The output is a ranked list with a one-page sheet per ward - what's missing, how many people it affects and roughly what a fix would cost. Scores go out with the method, so a council or a CSR board can check the reasoning.

The seed proposed a general equity score. We kept the goal but tied it to physical services a funder can build, because a vague index doesn't decide where money goes. A student project in Rajkot already showed the ministry's liveability framework can be scored at ward level[4].

Who pays

CSR teams and their implementing NGOs pay first, because they have to show their board why a toilet block or school upgrade went to a particular ward. They'd buy a city report or a yearly subscription. Municipal corporations and councillors are a second buyer, often through a funded partner. There's no public price for ward-level studies, and consultancy rates vary per project.

Why now

The Smart Cities Mission closed in March 2025[5], which ended a stream of central funding and put more weight on CSR and municipal budgets for local works. Open city data has grown too, and one urban-safety startup's audit scores are now shared through the India Urban Data Exchange[6].

Market signal

Nobody publishes a figure for spending on ward-level equity analysis in India. Demand is easier to see in what buyers already fund - that startup's audits are backed by Delhi's government, NDMC and the World Bank across 79 cities[6]. Treat that as proof that city data work gets paid for, not as the size of this niche.

Who's already doing this

Urban-safety audit firms score streets for safety and lighting, mainly for women's mobility[6]. Janaagraha diagnoses governance at state and city level[3]. Universities produce ward studies for single cities[4], but as one-off research. I didn't find an Indian provider selling repeatable ward amenity-gap scores to CSR buyers, and that leaves room for a small, focused data studio.

How hard is it?

Difficulty Moderate (33/100)
Starting capital ₹35–70 L
Time to launch 4–6 months

The analysis is the easy part. Asset lists from corporations are often out of date, so you need field checks and they're expensive. Selling is harder still, because CSR teams buy once per project and repeat revenue depends on councils and on funders who work across several cities.

Licences and approvals

No special licence is needed for this. The baseline covers it.

  • Company or LLP registration with the MCA, before your first report contract.
  • GST registration once you cross the threshold.
  • Shops and Establishments registration under your state act if you run an office.
  • DPDP Act compliance when you survey households. Facility and census data aren't personal data, but survey answers are, so give consent notices and keep only aggregates[7].
  • CSR spending rules under Companies Act Section 135 apply to your client, not you. Confirm with their CSR head whether your fee counts as overhead.

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Field photo checks. Models can sort field photos of taps, toilets and bus stops into working and broken, which speeds up the facility checks.
  • Asset list cleanup. AI can match municipal asset lists against open map points and flag duplicates and missing entries.
  • Ward sheets. Software can draft the one-page sheet per ward from the scores, so the analyst edits instead of writing 150 sheets from scratch.
  • Walking distance. Route models can estimate walking access to each facility more fairly than a straight-line radius.

Don't trust AI to decide which ward gets money. Scores need published methods and field checks, and the funding call stays with the council or CSR board.

Want to work out the AI layer for Fairgauge? Talk to Yash →

Biggest risks

  • One-off buying. A funder may buy one report for a single project and never renew or extend it to new cities.
  • Political pushback. Councillors of low-scoring wards may dispute the method or press the city to block publication.
  • Stale data. If municipal asset lists are wrong then the scores lose credibility fast.

Our take

This suits a founder with GIS skills and contacts in the CSR world, run lean as a data studio first. It is not a venture-scale software business on day one, and I wouldn't pitch it as one. Prove first that two CSR teams will pay for one city report and change a site decision because of it.

Questions founders ask

My estimate is ₹35–70 L, mostly for GIS staff and field checks in the first city. The kit breaks it down.

Do I need a licence to sell urban equity reports in India?

No special licence. You'll need the usual registrations, and DPDP Act consent notices if you survey households.

Can I start an amenity gap scoring business in another country?

Yes, the method works anywhere with ward or district data and open maps. Who pays changes though, so find your local version of a CSR budget first.

Download the kit

The free Fairgauge validation kit has the line-by-line capital breakdown, the effort scoring, the data and publication checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for CSR heads and councillors, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Fairgauge or something close to it? The make-or-break work is turning a one-time report into something funders and councils renew, and I'm happy to work through that with you. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. Lubeck-Schricker et al., "Divided infrastructure: legal exclusion and water inequality in an urban slum in Mumbai, India", Environment and Urbanization 35(1), 2023 (Europe PMC record). https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=PMCID:PMC10237587&resultType=core&format=json
  2. Avtar et al., "Impact of urban density on human well-being and sustainable development in Delhi, India", Scientific Reports 15, 2025-09-30 (Europe PMC record). https://www.ebi.ac.uk/europepmc/webservices/rest/search?query=PMCID:PMC12485110&resultType=core&format=json
  3. Janaagraha, "Annual Survey of India's City-Systems (ASICS)", accessed 2026-10-21. https://www.janaagraha.org/asics/
  4. CEPT University, "Liveability index: ward-level index for Rajkot", 2019. https://portfolio.cept.ac.in/ft/gis-for-governance-ge4000-spring-2019/liveability-index-spring-2019-pg181219
  5. Wikipedia, "Smart Cities Mission", accessed 2026-10-21. https://en.wikipedia.org/wiki/Smart_Cities_Mission
  6. Safetipin, official site, accessed 2026-10-21. https://safetipin.com/
  7. PIB, "DPDP Rules, 2025 notified" (backgrounder), 2025-11-17. https://static.pib.gov.in/WriteReadData/specificdocs/documents/2025/nov/doc20251117695301.pdf

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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