Kennelview

Camera feeds and daily photo reports that pet boarding centres share with owners

SMEs

TL;DR Kennelview gives pet boarding and daycare centres a camera kit, a booking app and a daily photo report card, so you can check on your dog while you're away. The centre pays a monthly fee per site and uses the openness to win bookings from cagier rivals.

The problem

Leaving your dog at a boarding centre is an act of trust, and most owners get a phone call only if they push for one. Standards vary wildly. India's Pet Shop Rules count a boarding kennel operator as a "breeder" for registration[1], but no Indian rule says what a boarding stay must include, and studies abroad have found wide gaps in welfare across breeding and boarding premises[2].

The pool of owners keeps growing, with India at about 39.2 million pets in 2025[3]. Lots of first-time owners are travelling and back in offices, and the stay is when they worry most.

The idea

Kennelview sells a kit of four to eight indoor cameras, a hosted video service and an app. Owners get a viewing link that works only for the days their pet is booked and only for shared play areas, never the staff room or other customers' private kennels. Each evening staff tap a few buttons to send a report card with photos, meals eaten, walks and any concerns.

The seed pitched live video from a pet sitter visiting your home, and I moved it to boarding centres. Filming inside homes raises consent questions for sitters and visitors, and owners who want that already buy home pet cameras. Centres, on the other hand, have a business reason to show their floor - it wins bookings.

Who pays

The centre pays, at my rough estimate of ₹4,000–8,000 a month per site including leased cameras, plus setup. Owners don't pay directly. The centre can add a small fee per stay or simply use the feature to fill rooms. One US software system for boarding and daycare includes webcams and photo report cards and says over 5,000 facilities use it[4].

Why now

Home pet cameras have taught owners to expect video. Home pet-camera brands sell cameras with treat tossing and paid alerts[5], so if you've watched your dog at home then you'll ask why a boarding centre can't do the same. Some clinic groups now run boarding alongside vet care[6], so centres compete on trust.

Market signal

There is no public count of pet boarding and daycare centres in India, and no figure for what people spend on boarding. The nearest signal is from the US, where one boarding software firm reports more than 50 million report cards sent to pet parents[4].

That shows owners use the feature when it exists. Treat India's demand as unproven until you count centres in your first city.

Who's already doing this

US boarding software bundles booking, webcams and report cards for facilities[4]. Pet-camera brands serve owners at home rather than boarding businesses[5]. Indian centres mostly run on chat groups and generic CCTV apps, and I found no Indian software built for them that combines booking, controlled owner viewing and report cards. That's the gap.

How hard is it?

Difficulty Moderate (37/100)
Starting capital ₹35–65 L
Time to launch 4–6 months

Cameras and streaming are off-the-shelf. The real work is installing and supporting hardware across lots of small sites, keeping video reliable on patchy broadband and writing viewing rules that respect staff and other customers. Selling to small owner-run centres means many visits for modest fees.

Licences and approvals

Kennelview needs no sector licence of its own, but its customers and its cameras do.

  • Company or LLP registration with the MCA and GST once over the threshold, before you invoice.
  • DPDP Act compliance before launch. Video of staff and other owners' pets is personal data, so set consent, viewing limits and deletion periods[7].
  • State Animal Welfare Board registration may apply to boarding centres under the Pet Shop Rules, 2018. Ask each customer to confirm theirs before signing[1].
  • WPC equipment type approval for Wi-Fi cameras, usually held by the maker. Check it before you buy stock[8].

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Report card drafting. Turn staff taps and photos into a short, readable evening note so it takes a minute, not ten.
  • Privacy masking. Blur faces of staff and other customers in clips owners can save.
  • Highlight clips. Pick the moments a dog is actually playing, so owners see something better than an empty yard.
  • Behaviour flags. Point staff to a dog that hasn't moved or eaten, so they check in person.

Don't let AI tell an owner their pet is fine or unwell. A staff member checks and writes that part.

Want to work out the AI layer for Kennelview? Talk to Yash →

Biggest risks

Here's what can go south -

  • The feed shows a bad moment. A fight or a sick dog on camera can lose the centre a customer, so some will switch it off.
  • Small customers. Many centres are tiny and may cancel in a slow month.
  • Privacy complaints. Staff and other owners may object to being filmed without clear rules.

Our take

I'd say it's worth a shot if you've sold software to small businesses and can manage field installs. If you expect owners to pay directly then it's a weak fit. First prove two things - 10 centres keep paying for six months, and their bookings go up.

Questions founders ask

Plan for roughly ₹35–65 L, mostly for cameras, the video service, the app and installing at early centres.

Do I need a licence to sell camera kits to pet boarding centres?

No sector licence for the software. Check WPC approval on the cameras, DPDP rules on video, and that your centres are registered.

Can I start a boarding camera service in another country?

Yes, boarding software already sells abroad. Check local privacy law on recording staff and customers before you install.

Download the kit

The free Kennelview validation kit has the line-by-line capital breakdown, the effort scoring, the camera and data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for centre owners and pet parents, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Kennelview or something close to it? The make-or-break work is getting small boarding centres to pay monthly and keep the cameras switched on. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. Animal Welfare Board of India, "The Prevention of Cruelty to Animals (Pet Shop) Rules, 2018", accessed 2026-10-21. https://awbi.gov.in/uploads/regulations/178420279435The%20Prevention%20of%20Cruelty%20to%20Animals%20(Pet%20Shop%20Rules)%20Rules,%202018.pdf
  2. Niazy et al., "Assessment of the welfare of breeding and boarding dog farms in the greater Cairo region", BMC Veterinary Research, 2025. https://doi.org/10.1186/s12917-024-04425-w
  3. Ken Research, "India Pet Care Market", 2026-08. https://www.kenresearch.com/industry-reports/india-pet-care-market
  4. Gingr, official site, accessed 2026-10-21. https://www.gingrapp.com/
  5. Furbo, official site, accessed 2026-10-21. https://furbo.com/
  6. Cessna Lifeline, official site, accessed 2026-10-21. https://www.cessnalifeline.com/
  7. PRS Legislative Research, "Digital Personal Data Protection Bill 2023", 2023-08. https://prsindia.org/billtrack/digital-personal-data-protection-bill-2023
  8. Bureau Veritas CPS, "India WPC ETA through self-declaration", 2019-04-12. https://www.cps.bureauveritas.com/newsroom/india-wpc-wing-introduce-equipment-type-approval-eta-through-self-declaration-saral

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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