Lookalong

Camera-guided home Wi-Fi fixes that save regional broadband firms a visit

SMEs Tier 2–3 Cities

TL;DR Lookalong gives regional broadband providers a support tool. The customer opens a link, points their phone camera at the router and an agent guides the fix with on-screen marks. The ISP pays per agent seat. It might work because every avoided technician visit saves money and helps meet repair-time rules.

The problem

India had 47.71 million wired broadband subscribers at the end of June 2026, plus 18.36 million on fixed wireless[1]. A good chunk of that base sits with smaller providers. TRAI lists 1,577 service providers in its internet data, and 107 ISPs are big enough (over 10,000 subscribers) to file quality reports[1].

Those reports carry targets. For wireline broadband, at least 85% of faults should be repaired by the next working day, with mean repair time of 10 hours or less[1]. A large share of home faults are loose cables, a router in the wrong place or a wrong setting. A regional ISP often sends a technician anyway, because a phone call cannot see the problem.

The idea

When a customer raises a ticket, the agent sends a link by SMS or a messaging app. It opens in the phone browser with no app install. The customer points the camera at the router or the fibre box, and the agent sees the live view, draws arrows on screen and reads the status lights. Guided checklists for the ISP's own router models walk junior agents through the common fixes. If the fault needs a visit then the technician gets the video notes and photos first, so the first visit is shorter.

The seed pitched augmented reality support for consumers. I reframed it. A household with one broken gadget pays once and rarely again, while an ISP pays every month for every truck roll. Plain live video with drawn marks does most of what AR promises, on the cheap smartphones customers already own.

Who pays

The regional ISP or cable operator pays and the customer gets help free. My working price assumption is ₹1,500–3,000 per agent seat a month, or a fee per resolved ticket for small operators. Global visual-support tools don't publish prices and sell through enterprise sales teams[2][3], which usually puts them out of reach for an operator with 20,000 subscribers.

Why now

TRAI's QoS Regulations of 2 August 2024 made ISPs with more than 10,000 subscribers file performance reports, so repair times are now out in the open[1]. Fixed wireless grew 7.33% in one quarter to June 2026[1], which means more home equipment that customers set up and get wrong.

Market signal

There is no public figure for spending on remote support tools by Indian ISPs. The narrowest firm number is the buyer count - 107 ISPs above the 10,000-subscriber reporting line at 30 June 2026[1]. Adjacent: the 47.71 million wired broadband connections those and larger providers serve[1]. TRAI updates these counts every quarter[4].

Who's already doing this

One visual-assistance vendor sells to large global telecom firms[2]. A big remote-access company offers live video help with annotations for field and service teams[3]. Both are built and priced for large companies, with long sales cycles to match. The gap is a low-cost, browser-based tool with router-specific checklists sized for Indian regional ISPs.

How hard is it?

Difficulty Moderate (36/100)
Starting capital ₹55–95 L
Time to launch 5–8 months

Live video in a browser is a solved problem. The hard part is making it work on weak mobile data, writing guided fixes for dozens of router models and then selling to owner-run ISPs who are cautious about any new spend. Proving visits avoided needs the ISP's own ticket data.

Licences and approvals

No telecom licence here. The ISP holds its own licence, so you need only privacy and baseline rules.

  • No telecom licence. The ISP stays responsible for its TRAI quality reports, not Lookalong[1].
  • DPDP Act, section 6. A consent screen before the camera opens, saying whether video is recorded, from your first pilot[6].
  • DPDP Rules 2025. Retention limits, breach procedures and a processing agreement with each ISP, before you go live[5].
  • Baseline registrations. Company registration with the MCA and GST once you cross the threshold.

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Status light reading. The camera view gets checked against known router models, so a junior agent sees "fibre signal lost" without guessing.
  • Guided fix suggestions. Past resolved tickets suggest the next step in the checklist, which shortens calls for new agents.
  • Visit notes. A short summary with photos goes to the field technician automatically when a visit is needed.
  • Visits avoided report. Ticket data shows the ISP owner how many truck rolls video closed each month, which is what renews the contract.

Don't let AI close a ticket or tell a customer to touch live wiring on its own. A trained agent stays on the call.

Want to work out the AI layer for Lookalong? Talk to Yash →

Biggest risks

  • Small budgets. Many regional ISPs run thin margins and may see support software as optional.
  • Poor connections. A customer with no working broadband must use mobile data, and video may fail exactly when it's needed.
  • Copying. Large router makers or ISP billing software vendors could bundle a similar video feature.

Our take

I'd back a founder who has worked inside an ISP or a telecom support operation and can talk truck-roll costs with the owner. If you're a pure consumer-app builder then it's a poor fit. Prove one thing first, with one ISP - that guided video closes at least 30% of tickets that would otherwise have needed a visit.

Questions founders ask

Plan for roughly ₹55–95 L, mostly on the product, router-model checklists and selling to regional ISPs.

Do I need a licence to provide remote support to broadband companies in India?

No telecom licence, since the ISP holds its own. You need DPDP consent for home video and a processing agreement with each ISP.

Can I sell guided video support to ISPs in another country?

Yes, small ISPs everywhere pay for site visits. Check local data protection law on home video before you pilot.

Download the kit

The free Lookalong validation kit has the line-by-line capital breakdown, the effort scoring, the data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for ISP owners and support heads, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Lookalong or something close to it? The make-or-break work is proving avoided visits with a cautious first ISP, and that's exactly the kind of pilot I help founders set up. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. TRAI, "The Indian Telecom Services Performance Indicators April–June 2026", 2026-10-12. https://www.trai.gov.in/sites/default/files/2026-10/QPIR_12102026.pdf
  2. TechSee, official site, accessed 2026-10-21. https://techsee.com/
  3. TeamViewer, "Frontline", accessed 2026-10-21. https://www.teamviewer.com/en/products/frontline/
  4. TRAI, "Performance indicator reports", accessed 2026-10-21. https://www.trai.gov.in/release-publication/reports/performance-indicators-reports
  5. MeitY, "Digital Personal Data Protection Rules, 2025", G.S.R. 846(E), 2025-11-13. https://www.meity.gov.in/static/uploads/2025/11/53450e6e5dc0bfa85ebd78686cadad39.pdf
  6. DPDPA.com, "Section 6: Consent", accessed 2026-10-21. https://www.dpdpa.com/dpdpa2023/chapter-2/section6.html

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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