Matches each small D2C order to its payment, courier and COD money
TL;DR Netmatched plugs into a small D2C brand's store, payment gateway and courier aggregator, and then follows every order until its money actually lands in the bank. You see which COD amounts never arrived, which returns got charged twice and what fees really cost. Brands pay a monthly fee that the first recovered rupee should cover.
If you sell through your own website then three different parties pay you. The gateway takes its fee and settles the net amount[1], so order value never matches what arrives. The courier aggregator collects your cash-on-delivery money and sends it later, and it'll happily sell you a faster payout as a paid extra[2].
Returns, weight disputes and shipping charges get netted off along the way.
Small teams check all this in spreadsheets, if they check at all. We found no public figure on how much small brands lose to unremitted COD or double-charged returns. Ask any founder though and I'm fairly sure they'll tell you it is not zero.
Netmatched gets read-only access to your store, gateway and courier aggregator, and pulls settlement and remittance files every day. It builds one line per order - what the customer paid, the fee, the settlement date, the shipping charge, the COD collected and remitted, and any return.
Then simple rules flag the gaps. Think COD delivered but not remitted after the usual cycle, a return charged and refunded twice, or a gateway settlement that's short by more than its stated fee. Every flag comes with the documents you need to raise a claim with the courier or gateway.
The seed pitched AI-led integration across any workflow you can think of. Generic glue tools already do that, and this job is a matching problem that plain rules handle just fine, so Netmatched uses no AI in its core. That keeps it cheap and easy to explain to your accountant.
The founder or the finance person at a D2C brand pays. They already pay for the pieces around it. One shipping aggregator's plans run from free to ₹799 a month[3], a leading payment gateway takes 2% per transaction[1], and general integration tools sell an unlimited plan at ₹4,999 a month[4]. Our assumption, still to be tested, is ₹1,500–5,000 a month depending on order volume.
COD is still common outside the metros, and one shipping aggregator's own help pages say tier-2 and tier-3 buyers prefer it[2]. Aggregators now sell early remittance as an add-on, which is one more fee line you have to check. Gateways settle on T+1 by default[1], so matching every day actually gives you fresh answers.
There's no public count of D2C brands in India below the size that buys enterprise reconciliation. The clearest sign of paid demand is one e-commerce operations platform, which sells reconciliation to larger sellers and reports 8,000+ live clients[5].
Treat that as adjacent though, because those clients are a lot bigger than the brands Netmatched is after.
Enterprise reconciliation tools match orders, payments and returns across marketplaces and claims savings of up to 5% of GMV[5]. Reconciliation software vendors handle gateway, COD and marketplace reconciliation for finance teams[6]. General integration tools move data between apps but don't reconcile it[4][7].
The gap is a self-serve tool priced for brands shipping a few hundred to a few thousand orders a month.
| Difficulty | Moderate (32/100) |
| Starting capital | ₹40–75 L |
| Time to launch | 4–6 months |
The matching logic is the easy bit. The hard part is keeping up with every courier and gateway's report formats, which change without warning, and earning enough trust to read someone's financial data. Getting busy founders to notice you also takes steady content and partner work.
No licence is needed as long as Netmatched only reads data and never holds or moves money. Beyond the baseline, watch partner terms.
Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.
Netmatched runs on rules, not AI, and that's deliberate. AI still helps around the edges.
Don't let AI decide what's matched or owed. The matching stays rule-based so your accountant can check every number.
Want to work out the AI layer for Netmatched? Talk to Yash →
Here's what can go south -
I think this is a sensible, modest SaaS business for someone who has run finance or operations at a D2C brand. If you're dreaming of a broad integration platform then this isn't it. Prove one thing first - that ten brands each find recoverable money worth at least three months of the fee in their first month.
Plan for roughly ₹40–75 L, mostly on connectors for gateways and couriers and on reaching busy founders. Launch takes 4–6 months.
No, as long as the product only reads data and never holds or moves money. Sign processor terms under the DPDP Act for shopper data.
Yes, wherever small online brands rely on cash on delivery and many couriers. Check each local gateway's and courier's data access terms first.
The free Netmatched validation kit has the line-by-line capital breakdown, the effort scoring, the data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for founders and finance staff, and 5 assumptions to test. Download the kit →
Thinking about building Netmatched or something close to it? The make-or-break work is showing founders money they had written off, in their very first week. If you need a hand with that, you know where to find me. Talk to Yash →
For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.