Restrate

Phone-video breath counts for dogs with heart disease, sent to their own vet

Consumers

TL;DR Restrate is an app that vet clinics prescribe to owners of dogs already diagnosed with heart disease. You film your dog asleep for a minute, the app counts breaths, and a sustained rise goes to the treating vet. Clinics pay a monthly fee and owners pay a small subscription.

The problem

India's pet care spending reached about US$2,349M in 2025 (about ₹22,700 Cr)[1], and more of those pets are older dogs living with chronic disease. Dogs with heart disease breathe faster at rest. In a 703-dog home study their median was 18.0 breaths a minute, against 16.1 for healthy adults[3].

Owners rarely count, and visits are weeks apart. Vets mostly confirm heart-related fluid on the lungs with X-rays once signs appear, and 98% of vets in one survey did so[2]. By then the dog is often already struggling.

There's no simple, routine way for an Indian owner to send the vet a reliable number between visits.

The idea

What it does, in regulatory terms: home monitoring and alerting for a dog already under a vet's care. Restrate does not diagnose disease or recommend treatment. Every alert goes to the treating veterinarian, who decides what to do.

The vet enrols the dog and sets an alert level. Each evening you prop the phone up beside your sleeping dog for 60 seconds. The app counts breaths from the video, logs the number and charts the trend. If counts stay above the vet's level for two nights then the clinic gets an alert and you're told to call.

The seed proposed biosensor collars and telemedicine for all pets, and I've narrowed it. Collars that read vital signs exist, but the main published study of one was co-authored by the maker's staff and covered healthy dogs[3]. A 2025 study found that phone video counted sleeping breaths within about one breath a minute of manual counts[4]. And a phone costs the owner nothing extra.

Who pays

The user is the owner of a dog with diagnosed heart disease, often a small or older breed. Clinics pay because the alerts bring dogs back for timely review. My estimate is ₹1,500–3,000 a month per clinic, plus ₹199–399 a month from owners. Telehealth pet services already exist, and one large pet platform promises a vet call within 10 minutes[5], but none of them tracks a number between visits.

Why now

The phone-video evidence is new, since the Scientific Reports study came out in 2025[4]. A 703-dog collar study in the same year gave the first large set of normal home breathing rates by age and size[3]. Indian pet spending is forecast to grow about 8% a year to 2033[1].

Market signal

There is no public count of Indian dogs under treatment for heart disease. The firm figure is the wider pet care market - US$2,349M in 2025, forecast at US$4,316M by 2033[1]. Treat that as adjacent context. The real test is how many dogs on heart medicine an average city clinic sees each month.

Who's already doing this

One European firm sells a GPS collar with cardiac monitoring for dogs at risk of heart disease, on subscription in over 35 countries[6]. A US firm sells a collar that tracks pulse, breathing and temperature, with a vet in its app[7]. Both need hardware. In India, pet platforms offer vet calls but no prescribed home tracking. The gap is a zero-hardware tool that sits inside the treating clinic's workflow.

How hard is it?

Difficulty Moderate (38/100)
Starting capital ₹30–60 L
Time to launch 5–8 months

The counting model is the technical core, and the published method was tested on only 27 healthy dogs[4]. You'll need to validate it on dogs with heart disease, in Indian homes with ceiling fans, poor light and fur of every length. The commercial work is getting busy clinics to enrol dogs and actually act on alerts.

Licences and approvals

No licence for the app itself, but veterinary advice stays with registered vets. Restrate only passes numbers on to them.

  • Veterinary practice is regulated by the Veterinary Council of India under the Indian Veterinary Council Act 1984. Only a registered vet sets alert levels and advises owners[8].
  • Animal teleconsultation rules aren't clear. We found no VCI guideline on it, so this is [Requires validation] before you add any remote advice.
  • DPDP Act compliance before launch, because owner details and home videos are personal data. Get consent, keep videos briefly and store counts instead[9].
  • Company registration with the MCA and GST registration once you cross the threshold.

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Breath counting. Count breaths from a 60-second video of the sleeping dog, which is the core of the product[4].
  • Trend alerts. Chart nightly counts and alert the clinic only when they stay above the vet's level for two nights.
  • Video quality checks. Tell the owner straight away if the clip is too dark or the dog moved, so they can film again.
  • Clinic dashboards. Show a vet all enrolled dogs sorted by recent trend, so they call the right owners first.

Don't let AI decide what an alert means or what to do about it. The treating vet makes every call, and the count needs checking against manual counts before launch.

Want to work out the AI layer for Restrate? Talk to Yash →

Biggest risks

  • Accuracy in real homes. Fans, blankets and movement may break the count.
  • Alert fatigue. Clinics ignore alerts if too many are false.
  • Owner habit. Owners stop filming after a few weeks if the dog seems fine, which leaves gaps in the trend just when it matters.

Our take

I like this as a tidy, low-capital idea for a founder with computer-vision skills and a vet co-founder or adviser. It's weak if you want a broad pet super-app. Before you raise, prove the count matches a vet's manual count within two breaths a minute on 50 dogs with heart disease.

Questions founders ask

Plan for roughly ₹30–60 L, mostly for the app, validation work with vets and clinic sales.

Do I need a licence to start a pet health monitoring app in India?

The app itself needs no licence that we found, but advice must come from registered vets. Check veterinary teleconsultation rules and follow the DPDP Act for owner videos.

Can I start a vet-prescribed pet monitoring app in another country?

Yes, heart disease in dogs is common everywhere. Check your country's veterinary rules on remote monitoring before you sign clinics.

Download the kit

The free Restrate validation kit has the line-by-line capital breakdown, the effort scoring, the veterinary and data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for vets and owners, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Restrate or something close to it? The make-or-break work is proving the count holds up in real homes and getting clinics to act on alerts, and I'm happy to help you test both. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. Grand View Research, "India Pet Care Market", accessed 2026-10-21. https://www.grandviewresearch.com/horizon/outlook/pet-care-market/india
  2. van Staveren, Muis & Szatmári, "Self-reported utilization of international guidelines for staging dogs with myxomatous mitral valve degeneration", Veterinary Sciences 10(12), 2023. https://pmc.ncbi.nlm.nih.gov/articles/PMC10747438/
  3. Chetboul et al., "Resting heart and respiratory rates in dogs in their natural environment (AI-COLLAR study)", Frontiers in Veterinary Science 12, 2025. https://pmc.ncbi.nlm.nih.gov/articles/PMC12477687/
  4. Angelucci et al., "Audio and video nearables for monitoring respiratory rate in sleeping dogs", Scientific Reports 15, 2025. https://pmc.ncbi.nlm.nih.gov/articles/PMC12639064/
  5. Supertails, "Consult a vet", official site, accessed 2026-10-21. https://supertails.com/pages/consult-a-vet
  6. Invoxia, official site, accessed 2026-10-21. https://www.invoxia.com/
  7. PetPace, official site, accessed 2026-10-21. https://www.petpace.com/
  8. Veterinary Council of India, "Introduction", official site, accessed 2026-10-21. https://vci.dahd.gov.in/introduction
  9. PRS Legislative Research, "Digital Personal Data Protection Bill 2023", 2023-08. https://prsindia.org/billtrack/digital-personal-data-protection-bill-2023

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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