Tacklemark

Play-by-play kabaddi data for state leagues, their streams and their scouts

TL;DR Tacklemark records every raid, tackle and bonus point at kabaddi matches below the Pro Kabaddi League. The data feeds live stream graphics, commentator notes and player reports. State leagues and tournament organisers pay per match, and teams pay for scouting access. It works if leagues value stats enough to fund them.

The problem

Kabaddi has a huge audience, and one study cites 230 million viewers for the Pro Kabaddi League. The same study notes that kabaddi statistics sit scattered across many sources, which is why its authors had to build a tool just to gather them[1]. Below the top league the gap is worse. A team behind a kabaddi fan platform wrote that commentators have little to say about players, fans get little player content, and federations lack a way to pull tournament data together[2]. A good raider in a district final leaves no record a scout can search.

The idea

The seed pitched augmented-reality overlays that show live stats to fans in the stadium, and I'm not convinced. In-venue AR needs precise phone tracking, strong venue Wi-Fi and fans holding phones up, at grounds that often lack all three. The scarce part is the data, not the display.

So Tacklemark starts with the data. Two trained taggers sit courtside with a tablet app built for kabaddi. One logs each raid's outcome, touch points and bonus, while the other logs the defenders involved and the tackle type. Video from the stream is used to check and fix entries after the match. Over time computer-vision models trained on this tagged video can do more of the work.

The data goes three ways - live graphics into the organiser's stream, a one-page stats sheet for commentators, and a searchable player record for teams and scouts. AR can come later, once the data exists.

Who pays

Fans are users and they pay nothing. The first payer is the league or tournament organiser, who wants a better stream to sell to sponsors. Pricing would be about ₹8,000–20,000 per match day for tagging and graphics (our estimate). A second payer is the team or academy that wants scouting data, at around ₹3,000–10,000 a month (our estimate). Pro league franchises are a later, larger buyer.

Why now

Streaming of local sport has become cheap. One grassroots streaming platform streams kabaddi, football and other grassroots matches and offers organisers scoring graphics and replays[3]. The leading cricket-scoring app added streaming with a score ticker to its cricket app in 2019[4]. Once a match is streamed, deeper data has somewhere to go. Investors also back sports data, and one racket-sports analytics startup raised ₹28 Cr for AI analytics in racket sports[5].

Market signal

There is no public figure for spending on kabaddi data in India. The audience signal is the 230 million viewers cited for the top professional kabaddi league[1]. The grassroots streamer says its platform reaches a digital audience of over 25 million[3]. Both describe reach, not spending on data.

Who's already doing this

Grassroots sports streamers cover kabaddi with score graphics and builds player profiles from streamed matches[3]. The leading scoring app does this well for cricket, with over 5 million players and 20 million matches recorded[4], but not for kabaddi. One analytics startup does AI analytics for table tennis and badminton[5]. The gap is deep play-by-play data for kabaddi below the top league. Partnering with a streamer may beat competing with one.

How hard is it?

Difficulty Moderate (47/100)
Starting capital ₹60–110 L
Time to launch 6–9 months

The tagging app is not hard to build. The hard parts are having trained taggers at grounds across a state on match days, keeping the data accurate at kabaddi's speed, and agreeing with organisers who owns the data. Kabaddi moves fast, and a missed touch point changes a score (Ask any raider).

Licences and approvals

No sector licence is needed to collect match statistics. The permission that counts is a written agreement with the organiser.

  • Data-rights agreement with each league or organiser, before the first match, covering who owns the data and whether you can sell it to teams.
  • Video reuse terms with the organiser or streamer before clips go on player pages. Check any exclusivity a streamer holds[3].
  • DPDP Act compliance before profiles go public. Junior players need verifiable parental consent[6].
  • Company or LLP registration with the MCA, and GST registration once over the threshold.

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Tagging checks. After each match, a vision model compares the taggers' entries against the stream video and flags raids that look wrong, which speeds up the correction pass.
  • Automated tagging, later. Once you have seasons of tagged video, models can take over simple events such as raid start and end, so taggers focus on touch points.
  • Commentator notes. Turn the live data into a short stats sheet for commentators between halves.
  • Scouting summaries. Draft a one-page profile of a raider's strengths for teams, built from their match record.

Don't trust AI to call points in real time, at least not yet. Kabaddi is fast, a missed touch point changes the score, and leagues will drop you after one wrong result on air.

Want to work out the AI layer for Tacklemark? Talk to Yash →

Biggest risks

  • Low willingness to pay. Many state organisers run on thin sponsor money and may see stats as a nice extra.
  • Streamer competition. A streaming platform could add deeper kabaddi data to its own graphics.
  • Data rights. Leagues or federations may claim the data and refuse resale to teams.

Our take

I think this suits a founder from the kabaddi world with contacts in two or three state associations and patience for field operations. It is a poor fit for someone who wants to build AR first. Prove first that one league will pay for a full season of tagged data.

Questions founders ask

Plan for roughly ₹60–110 L, mostly taggers at grounds across a state, the tablet app and graphics integration with streams.

Do I need a licence to collect sports data in India?

No licence. You need a written data-rights deal with the organiser, video reuse terms and DPDP compliance, with parental consent for junior players.

Can I start a sports data business like this in another country?

Yes, with whatever local sport lacks data below the top league. Data rights and consent rules for minors differ, so check them before you sign a league.

Download the kit

The free Tacklemark validation kit has the line-by-line capital breakdown, the effort scoring, the data-rights and consent checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for leagues and teams, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Tacklemark or something close to it? The make-or-break work is signing the first league and running accurate tagging at its grounds every match day. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. Lalwani & Mukherjee, "KabaddiPy: A package to enable access to Professional Kabaddi Data", arXiv 2501.05168, 2025-01-09. https://arxiv.org/abs/2501.05168
  2. MIT Solve, "Kabaddi Adda: Home for India's home grown sport", accessed 2026-10-21. https://solve.mit.edu/challenges/community-driven-innovation/solutions/8435
  3. SportVot, "SportVot: India's Sports Hub" (App Store listing), accessed 2026-10-21. https://apps.apple.com/us/app/sportvot/id6499264243
  4. CricHeroes, official site, accessed 2026-10-21. https://www.cricheroes.com/
  5. Inc42, "Stupa Sports Analytics nets INR 28 Cr to offer AI solutions to sports federations", 2024. https://inc42.com/?p=457153
  6. PRS Legislative Research, "Digital Personal Data Protection Bill 2023", 2023-08. https://prsindia.org/billtrack/digital-personal-data-protection-bill-2023

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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