Tradeclip

Instructor-verified video records of ITI trainees' practical work for employers

Employers Tier 2–3 Cities

TL;DR Tradeclip gives every ITI trainee a phone link with short, instructor-verified videos of the practical tasks they can do, from wiring a distribution board to laying a weld bead. Private ITIs and state skill departments pay, because placements are what fill their next batch.

The problem

India has 13,888 ITIs training about 23.9 lakh people[1]. Their certificate names the trade and the marks. It doesn't tell a contractor in Pune whether this electrician can terminate a cable neatly.

The ILO found that only 4% of Indian youth had formal vocational training, and those who did faced higher unemployment than people trained on the job, a gap that grew by 3.5 points. It named skill mismatch and weak placement support among the causes[2]. So small employers hire through word of mouth and test on the job, which shuts out every trainee without contacts.

The idea

What it does, in regulatory terms: a record of observed work kept by the institute. Tradeclip issues no certificate and makes no claim of NSQF equivalence. Some trainees are under 18, so the DPDP rules on children's data apply[3].

For each trade, Tradeclip lists 15–25 practical tasks drawn from the syllabus. During normal practical classes the instructor films a 30–60 second clip of a trainee doing a task, rates it on a simple three-level scale and signs it off in the app. Software checks that the clip is usable (in focus, with the hands and the work visible), tags it to the task and flags duplicate or reused clips. By the final term each trainee has a portfolio link to share in any chat app, and employers can filter trainees by trade, district and task.

I reframed the seed, which pitched AI that builds dynamic skill portfolios. Software can't yet judge a weld or a wiring job reliably from a phone video but an instructor who watched the work can, so the AI only handles filing and quality checks.

Who pays

Trainees use it free. Private ITIs pay per trainee per year, because placement results help them sell seats, and government ITIs would come through state skill departments. Employers browse free at first. A fee per hire or per verified shortlist can come later, once there's volume. I found no public prices for comparable services, so the fee level is my assumption to test.

Why now

NCVET's National Credit Framework, notified in May 2023, says all learning, experiential learning included, should earn credit through the Academic Bank of Credits, and that assessment is required to earn it[4]. The APAAR student ID, now reported at 33.74 crore IDs and linked to DigiLocker[5], gives such records a place they could one day sit.

Market signal

There is no public figure for what ITIs spend on placement or credential tools. The narrowest anchor is the 23.9 lakh ITI trainees[1].

Adjacent - one big digital-badge network reports more than 123 million digital credentials earned on it[6], mostly for IT certifications. That shows employers will look at verified records when they're easy to open.

Who's already doing this

Global digital-badge platforms issue badges for 3,700+ certification, training and employer issuers[6], but its badges say a course was passed and not what the hands can do. Skill India Digital Hub is the government's upskilling platform[7], though I couldn't confirm from its public page that it holds practical-work evidence. Blue-collar hiring platforms focus on sourcing at volume[8].

The gap is evidence recorded at the bench and checked by the person who watched it.

How hard is it?

Difficulty Moderate (37/100)
Starting capital ₹35–70 L
Time to launch 4–6 months

The app is simple. The hard part is getting busy instructors to film and sign off clips during practicals every week, across hundreds of trainees. Then there's the two-sided start - employers will only look once there are enough portfolios in their district.

Licences and approvals

No licence is needed to keep video records of trainees' work. Consent and what you call the records are what matter.

  • DPDP Act 2023 and Rules 2025 before launch. Videos show faces, so adults consent themselves and under-18s need verifiable parental consent. Sharing with employers needs its own consent[3][9].
  • No NCVET status. Tradeclip is not an awarding body, so never call its records certificates or credits under the National Credit Framework[4].
  • ITI permission before you film in a workshop. ITIs run under DGT affiliation norms, so check each state's rules on media[1].
  • DigiLocker issuer approval, a later step, before pushing records into a student's APAAR or DigiLocker[5].
  • Company registration with the MCA and GST before you invoice.

Building this outside India? The categories above usually have a local equivalent, so check with your own regulator.

How AI can power this business

  • Clip trimming. Cut long workshop footage into short clips of each task, so instructors don't edit video by hand.
  • Auto-tagging. Tag each clip with trade, task and tool used, so an employer can search for "MIG welding, butt joint".
  • Profile summaries. Draft a one-paragraph summary of each trainee's verified work for employers, which the instructor approves.
  • Privacy checks. Blur faces of other trainees caught in the frame before a clip is shared.

Don't let AI verify a skill. Only the instructor who watched the work can sign off a record, and a wrong tag could mislead an employer.

Want to work out the AI layer for Tradeclip? Talk to Yash →

Biggest risks

  • Instructor fatigue. If filming adds work without reward then clips will stop after the first month.
  • Inflated ratings. ITIs keen on placements may rate every trainee "skilled", which empties the record of meaning.
  • Employers don't look. Small employers may keep hiring by referral and never open the links.

Our take

I'd back a founder who has worked with ITIs, a state skill mission or a staffing firm that hires tradespeople. If you want a pure software business with no field work then it's a poor fit. Prove two things first - instructors in five ITIs keep filming for a full term, and employers open at least half the portfolios you send them.

Questions founders ask

Plan for roughly ₹35–70 L, covering the app, ITI onboarding and the field work needed to get instructors recording.

Do I need a licence to record ITI trainees' work?

No licence, but you need DPDP-compliant consent, parental consent for under-18s and the ITI's permission to film in its workshops.

Can I start a trade skill portfolio business in another country?

Yes, wherever vocational colleges feed employers. Check local data protection law on video of students and the rules on what counts as a credential.

Download the kit

The free Tradeclip validation kit has the line-by-line capital breakdown, the effort scoring, the credit-framework and data-protection checklist, a 14-day validation sprint with pass/fail targets, a 90-day launch plan, 10 interview questions for ITIs and employers, and 5 assumptions to test. Download the kit →

Talk to Yash

Thinking about building Tradeclip or something close to it? The make-or-break bit is getting instructors to film week after week and getting employers to open the links, and that two-sided start is something I help founders plan. If you need a hand, you know where to find me. Talk to Yash →

Sources

  1. Directorate General of Training, official site, accessed 2026-10-17. https://dgt.gov.in/
  2. ILO and IHD, "India Employment Report 2024: Youth employment, education and skills", 2024. https://www.ilo.org/sites/default/files/2024-08/India%20Employment%20-%20web_8%20April.pdf
  3. PIB, "DPDP Rules, 2025 Notified", 2025-11-17. https://static.pib.gov.in/WriteReadData/specificdocs/documents/2025/nov/doc20251117695301.pdf
  4. NCVET, "Notification of National Credit Framework", 2023-05-12. https://ncvet.gov.in/wp-content/uploads/2023/05/National-Credit-Framework-NCVET-notification.pdf
  5. APAAR, official site, accessed 2026-10-17. https://apaar.education.gov.in/
  6. Credly by Pearson, official site, accessed 2026-10-17. https://info.credly.com/
  7. Skill India Digital Hub, official site, accessed 2026-10-17. https://www.skillindiadigital.gov.in/
  8. Vahan, official site, accessed 2026-10-17. https://www.vahan.co/
  9. PRS Legislative Research, "Digital Personal Data Protection Bill 2023", 2023-08. https://prsindia.org/billtrack/digital-personal-data-protection-bill-2023

For illustration only. Names are fictional and ideas hypothetical; sourced facts are real but may be out of date. Nothing here is legal, financial or professional advice, and Yash Khatri is not personally liable for any use of it. Read the full disclaimer.

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